1.1 绪论 单元测试

1、According to the successful salesperson Summer, what are the principles

we should follow in business writing?

A.politeness

B.correct

C.clear

D.concise

答案：【ABCD】

2、Most students agree that business writing is an important part to future

career.

答案：【对】

1.2商务英语信函格式

1、The letterhead helps to form the impression of the writer’s firm, usually

containing all or some of the following elements: the company’s name and

address, postcode, telephone number, fax number, e-mail address, even web

address, and etc.

答案：【对】

2、It is usually to show the date in the order of day/month/year (American

practice), or month/day/year (British practice).

答案：【错】

3、Even if the receiver is known to the writer personally, a formal greeting

such as “Dear Sir(s)” or “Dear Madam(s)” is used.

答案：【错】

4、There are “Your ref” and “Our ref”, which are codes assigned to the

letter by the recipient and sender of the letter.

答案：【对】

5、The inside address contains full postal address and post code only.

答案：【错】

6、The salutation is a greeting to the recipient. It varies according to the

context. However, there is no need to match it with the complimentary close.

答案：【错】

7、The subject line states the gist of what the letter is about. The short

form “Re.” may precede the phrase that carries the subject matter.

答案：【对】

8、The enclosure indicates materials or documents enclosed. The short form

“Encs” is often used when there is one item enclosed.

答案：【错】

9、If the sender of the letter does not wish the recipient to know that

other people are receiving copies of the letter, a “cc” is sent.

答案：【错】

10、The full block form layout is the most widely used method of display for

business documents.

答案：【错】

1.3商务英语写作基本技巧

1、When you are writing a letter to your new customer, you may think about

the following factors_______.

A.Is your message concrete?

B.Does the customer really want to buy your product?

C.When will the customer reply

D.Have you used specific and definite terms in making an offer or requiring a

response?

答案：【AD】

2、Business writing differs from other types of writing in that it is not

really successful unless it arouses readers’ attention and receives their

responses.

答案：【对】

3、To make their writing effective, business writers often apply 7C’s

Principles (i.e. clarity, conciseness, correctness, concreteness, creativeness,

consideration and courtesy) to their writing.

答案：【错】

4、Courtesy means treating people with respect and friendly human concern.

Writers try to consider the reader’s desires, problems, circumstances, emotions

and probable reactions to their request.

答案：【对】

5、Consideration focuses on “I” or “we” (the writer) instead of “you” (the

reader). I-centered writing is the key to successful business.

答案：【错】

6、Correctness principle comprises correct grammar and punctuation only.

答案：【错】

7、Conciseness means avoiding unnecessary repetition and wordy expressions,

including only relevant facts (with courtesy), and organizing effectively.

答案：【对】

8、Use short sentences with correct words (avoid ambiguous wording and use

precise words instead of almost-precise words).

答案：【对】

9、“Please airmail us the latest price list and sample for our reference. ”

The above example violates the concreteness principle.

答案：【错】

10、When you reply to an inquiry from a customer, try to answer all

questions stated or implied. A prospective customer’s reaction to an incomplete

reply is likely to be unfavorable.

答案：【对】

1.4商务电子邮件格式以及写作技巧

1、When writing business emails, you'd better not to use______ .

A.slangs

B.abbreviations

C.multiple exclamation points

D.emojis

答案：【ABCD】

2、The subject needs to be concise.

答案：【对】

3、When it comes to your professional image, a sloppily composed email can

do more damage than a weak handshake or a wrinkled suit.

答案：【对】

4、We can use “Good morning” or “Good afternoon” in the beginning of an

email as salutation.

答案：【对】

5、Emails are quite private and confidential.

答案：【错】

6、In business email, it is typical to have your title closely after your

name, which implies your authority.

答案：【对】

7、As with any piece of business writing, you don’t need proofreading when

you finish writing emails.

答案：【错】

8、It is rare to see the big part of privacy notice in the end of emails.

答案：【错】

9、Emails allow us to keep projects moving when our co-workers are

unavailable or on the other side of the world.

答案：【对】

10、It is very common to have your way of contact and company website

address in the signature part of your email.

答案：【对】

2.1.3章节测验

1、We avail ourselves___ this opportunity ___approach you ___the

establishment of trade relations with you.

A.of, for, to

B.of, to, for

C.for, of, in

D.for, to, to

答案：【B】

2、We are sending you the samples____requested.

A.be

B.are

C.as

D.for

答案：【C】

3、We are sure that both of our companies will____from the joint venture.

A.make benefit

B.benefit

C.be benefited

D.mutual benefit

答案：【B】

4、In the following, which statements belong to the good tips for drafting a

successful initial letter or email?

A.Don’t leave the customer guessing.

B.Maintaining your branding in your email.

C.Offering additional resources.

D.Don’t indicate the detailed address to the customer.

答案：【ABC】

5、Which websites in the following belong to B2B platform?

A.www.alibaba.com

B.www.busytrade.com

C.www.taobao.com

D.www. made-in-china.com

答案：【ABD】

6、The purpose of establishing business relations includes_______.

A.seeking new customers

B.consolidating existing relations

C.making new friends

D.expanding new markets

答案：【ABD】

7、The chamber of commerce is an organization of business people that

promotes international commercial interests.

答案：【错】

8、The initial letter does not refer to the letter of establishing business

relations.

答案：【错】

9、When we draft an initial letter, we must introduce our own company first.

答案：【错】

2.2.3章节测验

1、The letter we sent 2 days ago is an enquiry____color TV sets.

A.about

B.for

C.of

D.as

答案：【B】

2、There is steady demand here____leather gloves of high quality.

A.in

B.of

C.for

D.on

答案：【C】

3、We would be pleased to send you some samples of our new cell phones on

approval,____our own expense.

A.at

B.on

C.for

D.in

答案：【A】

4、Please____to let us have your offer as soon as possible.

A.make your best

B.do your best

C.make the best

D.do the best

答案：【B】

5、____your prices are right, you will find a ready market in our market.

A.If

B.To provide

C.Provided

D.Provide

答案：【AC】

6、We can make an enquiry by_______.

A.phone

B.social media

C.email

D.fax

答案：【ACD】

7、An enquiry is a request from the buyer for information on the supply of

certain goods with engagement.

答案：【错】

8、When we make an enquiry, we will surely receive a response from the

customer.

答案：【错】

9、In a letter of specific enquiry, it’s not necessary for the buyer to

indicate the name of the goods he wants to buy.

答案：【错】

10、Sometimes general enquiry can be an initial letter.

答案：【对】

2.3.3章节测验

1、We are sending you separately our latest catalogue with details of the

various _____ we handle.

A.ranges

B.prices

C.models

D.lines

答案：【A】

2、Please note that a 5%____applies to orders for each item exceeding 1000.

A.charge

B.fee

C.discount

D.cost

答案：【C】

3、Compared with your last quotations for North America, we find the

current_____rather high.

A.offer

B.enquiry

C.order

D.price

答案：【】

4、The above prices are on a CIF San Francisco____.

A.offer

B.basis

C.counteroffer

D.request

答案：【D】

5、To be frank with you, the price we quoted you only allow us a very

small____of profits.

A.quotation

B.margin

C.order

D.price

答案：【B】

6、An offer is the wish of the seller to sell particular goods under stated

terms.

答案：【对】

7、Companies in international business often conclude a deal through a

process of offer-counter and offer-acceptance.

答案：【对】

8、Once an offer is made, the buyer must accept it within the time limit

given in the offer.

答案：【错】

9、A counteroffer can be made by either a seller or a buyer in a business

transaction.

答案：【对】

10、A seller can make either an offer or a bid in different circumstances.

答案：【错】

2.4.3章节测验

1、Please ship the ten chests of tea_____our Order No. 2213 at an early

date.

A.covered by

B.covering

C.to be covered

D.which covers

答案：【A】

2、We thank you for your letter of May 5,_____ your purchase from us of 200

metric tons of peanuts.

A.confirm

B.to confirm

C.confirming

D.confirmed

答案：【C】

3、We are pleased to_____the following transactions with you.

A.have resulted

B.have finalized

C.have materialized

D.have been closed

答案：【B】

4、We are pleased that we have booked_____ 2000 pieces of bicycles.

A.your order

B.with you

C.an order with you

D.an order with you for

答案：【D】

5、We_____ our Purchase Contract No. 93124 in duplicate with our signature.

A.attach in

B.attach with

C.enclose

D.attach hereto

答案：【CD】

6、An order is a request to supply a specified quantity of goods.

答案：【对】

7、The order can be made by email but not by phone.

答案：【错】

8、Initial order is the same to trial order.

答案：【错】

9、Duplicate order means buyers are satisfied with the goods, so they place

an order again with the same terms and conditions of the last order.

答案：【对】

10、An order should include specification and description of goods, prices

involving unit price and total value, quantity and packing. But it should not

include terms of payment.

答案：【错】

2.5.4章节测验

1、It is laid down in our S/C that the covering of L/C______before the end

of August.

A.is to be reached

B.is to be arrived here

C.is to reach here

D.is to receive here

答案：【A】

2、We believe we can______ if you agree to pay by D/P at sight.

A.put the business through

B.materialize the business

C.result the business

D.close a business

答案：【B】

3、If the seller finds any discrepancies in the letter of credit, whom does

he ask for an amendment?

A.The issuing bank

B.The advising bank

C.The buyer

D.The negotiating bank

答案：【C】